Welcome to the 10 Makeup Products Youtube Made Me Buy post! If you’ve been living under a rock or have never been on Youtube before, you’re probably the only one who doesn’t know about the online Youtube beauty guru community. Youtube has birthed mega makeup starts such as Nikki Tutorials, Jaclyn Hill, Laura Lee, Tati Westbrook, James Charles(CoverGirl’s first ever Cover”Boy”), Kandee Johnson, and so many others that are no longer just social media influencers with millions of followers. Many of these gurus have gone on to create products or collections with major makeup brands like Becca, Too Faced, Anastasia Beverly Hills, BH Cosmetics, Ciate, and so many others.
A few months ago, the tag video “Makeup Products Youtube Made Me Buy” made it’s way through the beauty guru community. Considering how much time I invest in watching a few of these gurus and how much I invest in their opinions, I thought this would be a fun post to show just how reliable their reviews were. So here are 10 of high-end and drugstore makeup products that Youtube “made” me buy.
The Translucent Loose Setting Powder was one of my first purchases ever from Sephora about 2 years ago. Beauty gurus talked about it so much on Youtube that I felt it needed to be part of my inauguration into the world of high-end beauty. I’ll sum my experience up by saying this: I’ve never looked back. The powder, when applied with my BeautyBlender, applies so flawlessly to my skin. It sets my concealer and foundation for all day matte finish and I’m obsessed. Love.
The Naked Palettes by Urban Decay are legend in the online beauty community. At one point or another, almost every single beauty guru has done a tutorial using the Naked, Naked 2, Naked 3, or Naked Smoky palettes. It’s just impossible to avoid. At the time that I was started to delve into both high-end makeup and the Youtube beauty guru world, the Naked 3 palette was THE item to own. So I picked it up. For me, the shades work very well. They blend easily and work well together to create both statement and subtle looks. This is probably my favorite out of the Naked eyeshadow line, with the Naked Ultimate Basics following close behind. Love.
The Shape Tape is the latest craze to hit the Youtube beauty. I have to say I was reluctant to abandon my Urban Decay Naked Skin Concealer, but I am now a believer. The Shape Tape is definitely full coverage and provides long-wearing coverage for literal (no exaggeration here) all-day coverage. I typically set the concealer under my eyes and on my forehead with the above-mentioned Laura Mercier setting powder. Love.
The Shimmering Skin Perfector from Becca is essentially a highlighter. The craze boomed after mega Youtuber Jaclyn Hill collaborated with Becca to create the now infamous Champagne Pop shade. I picked up the collab along with Moonstone and Opal to try out. The payoff is incredible and gives such a high beam shine to the skin. Opal has to be my favorite shade by far because it’s not too pale and not too orange. Love.
The “baked” trend has made its rounds throughout the makeup world, but the Milani Baked Blush seemed to stand out in the crowd for beauty gurus. So I picked it up and started to test it out for myself. The pigmentation is fantastic…maybe a little too much. It’s easy to get clown face with it so I suggest going in very lightly until you get the hang of the formula. The shade range is decent and the wear is light and long. Love.
The Chill version of the setting spray seems to be final touch to almost every Youtuber’s routine. Naturally, the Chill version was the first I tried out of the line. However, Chill increased the oil my skin produced throughout the day. I was left with splotchy foundation that would smudge off halfway through the day. I finally discovered the De-Slick version of the setting spray and haven’t looked back! Love.
Whew! What a name! If only this mini palette lived up to it. I remember watching Tati Westbrook’s review of these shadows and being starstruck over the glitter and sparkle. I waited anxiously for the collection to hit the shelves, only to be devastated by how chunky and hard to blend they are. Hate.
The Hoola Bronzer is a cult classic that almost everyone is in love with. I’m a devoted user of the Nars Laguna Bronzer, but I decided to give the Hoola a try to give myself an alternative. The formula is buttery and warm without being too muddy. It gets an A+ from me! Love.
Let me start by saying I don’t ever use the “blur” tool that comes with each pencil. Don’t get sucked into the gimmick. This formula is the creamiest I’ve ever found in a matte lipstick. It glides on the lips with ease and is so opaque that it only needs one coat. BUT, do not – I repeat DO NOT – wear these without a lip liner, no matter how dark or light the shade. The formula may be deliciously creamy and everything I’ve ever wanted, but it bleeds like nothing I’ve ever seen. And no, it’s not transfer proof so beware when wearing a dark shade like Plum Please. Love. But with caution.
Beauty gurus fawn over the Everlasting Liquid Lipstick in Lolita as being one of the best on the market. Almost every time I walked into Sephora, Lolita was sold out! When I finally got my hands on it, however, I was crushed. The shade Lolita is a gorgeous terracotta, but the formula is awful. It never fully dries down on the lips once it’s applied so it’s tacky. It’s just a no from me. Hate.
To sum up